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N.D. Cal.Procedural orderFiled Nov. 12, 2024

Deckers Outdoor Corporation v. Last Brand, Inc.

Judge
Cisneros
Docket
3:23-cv-04850
Court
U.S. District Court · Northern District of California
Pages
2
DiscoveryCivil Procedure
In one sentence

In Deckers Outdoor v. Last Brand, Judge Cisneros kept an advertising-spending summary sealed after finding good cause.

Who this affects

Deckers Outdoor Corporation and Last Brand, Inc.; the AdWords advertising-spending summary remains under seal.

What happened

Deckers Outdoor Corporation v. Last Brand, Inc. concerned a document summarizing Last Brand’s spending on Google AdWords advertising for certain products. Deckers asked the court to decide whether the document, submitted during a discovery dispute, should be filed under seal based on Last Brand’s confidentiality designation.

Last Brand said the document revealed confidential information about its marketing strategies. Deckers had indicated that it intended to oppose sealing but did not file the promised opposition brief. The court applied the less demanding “good cause” standard used for discovery filings that are not closely tied to the case’s merits.

Judge Cisneros found that Last Brand had shown good cause and ordered the AdWords summary to remain under seal. The court did not decide whether the stricter standard for documents more closely related to the merits would also support sealing.

The detailed version

For law students, journalists, and other readers who want the full reasoning

Case
Deckers Outdoor Corporation v. Last Brand, Inc. · No. 3:23-cv-04850
Judge
Cisneros
Date
Nov. 12, 2024

Background

Deckers filed an administrative motion asking the court to consider whether a document submitted in connection with a discovery dispute should be filed under seal. The sealing request was based on a confidentiality designation by Last Brand, which the opinion also refers to as “Quince.” The document summarized Quince’s spending on Google AdWords advertising for certain products.

Quince responded that the document disclosed confidential information about its marketing strategies. Deckers initially stated that it intended to oppose the confidentiality designation and submit briefing under the applicable local rule, but it did not file an opposition brief. The court also noted that Deckers had twice indicated that it would file opposition briefs and had failed to do so.

Legal standard

The court explained that documents filed with discovery motions may be kept under seal when they are no more than tangentially related to the merits of the case, if the party seeking secrecy shows “good cause.” This is less demanding than the “compelling reasons” standard used for filings more closely connected to the merits.

The court also stated that the more recent standard focuses on whether the material is more than tangentially related to the merits, rather than primarily on whether the underlying motion is classified as dispositive or non-dispositive. The court encouraged Quince to use this more recent standard in future sealing requests.

Ruling

Judge Cisneros held that Quince had shown good cause to seal the AdWords summary and ordered the document to remain under seal. The order did not decide whether compelling reasons would support sealing the same document in a different context more closely related to the merits of the case.

The authoritative version

Read the full 2-page opinion on CourtListener, the free public archive maintained by the Free Law Project.

Open opinion PDF →
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